If improving your social media marketing strategy is one of your New Year’s resolutions, we’ve got all the advice for you! So far in this series, we’ve covered quick and easy tips to help you reach a larger audience on Facebook and Twitter. Now we’re discussing five easy tips to get the most out of your LinkedIn engagement, and most importantly, drive more traffic to your website.

1.    Optimize your company page

When people head to your LinkedIn page, they will be able to see a banner image at the top of the Home tab. The banner image dimensions should be 646×220 pixels. Use this space to include unique content and messaging, as you would on your Facebook cover photo.

2.    Directly link your business page to YOUR profile page

Although your website links are now found under your contact info section, this is a great way to display your company’s page to your network.

3.    Ask employees to link your company’s LinkedIn page on their personal profile

This is a quick and easy way for employees to reach out to their professional networks. By asking employees to link your company’s LinkedIn page on their profiles, your company’s page has a high chance of gaining relevant followers.

 4.    Add targeted variations to your products and services

Use your LinkedIn page to create variations of each of your products or services to target specific audiences. For example, if you have a fashion e-commerce startup, even the slightest customization of your service description could catch someone’s attention. Imagine a small-time fashion designer reading a description like, “We can help you engage with customers and set your designs apart on our growing e-commerce platform.”

By reaching out directly to the people that would most benefit from your product or service, you are immediately relating to the right people. With variations, you can do just that.

5.    Test out LinkedIn ads on a small, specific audience

You can target ads to specific users on LinkedIn. For example, you can micro-target all the way down to CFOs of small sized businesses in the marketing industry in Alabama if you’d like. To get started, visit the LinkedIn Ads manager and create a new campaign.

Remember to get specific with your ad targeting. Because there is a smaller audience on LinkedIn (compared to Twitter and Facebook), the more specific you are, the greater the chance you will hone in on the ideal audience.

We encourage you to test all these easy tips on your business’s LinkedIn page.  LinkedIn is just another way to get the most out of social media engagement.

If you have any of your own tips or tricks, be sure to let us know. We love hearing from our readers and as always, stay connected to us on Twitter and Facebook!