Criteo, a technology company that specializes in digital performance advertising, has launched a new data center in Hong Kong. This is the second data center for Criteo in the Asia Pacific region, following the first implementation in Tokyo, Japan in March 2011.

Programmatic and real-time bidding (RTB) continues to grow rapidly in Asia Pacific. With the launch of the new data center in one of Criteo’s fastest growing regions, Criteo has better and faster access to advertising inventory from publishers, and can instantaneously provide brands in the region with the necessary premium publishing spaces to suit their unique campaign needs.

“I am excited to see how this new data center will improve the performance of our platform and services in the region,” said Romain Niccoli, Chief Technology Officer, Criteo. “Not only will the new data center improve our platform’s performance in Asia Pacific; it will also provide us with the ability to balance the load with the data center in Tokyo.”

“Asia Pacific is a key region for Criteo. The launch of the Hong Kong data center is part of a longer-term strategy to build further competence and capability, so we can best serve publishers and brands who have a presence here in this region,” said Max Ueno, Managing Director, Criteo Asia Pacific.

This latest data center is one of the six data centers that Criteo has globally. Criteo now has over 6,500 servers in North America, Europe and Asia Pacific, making it one of the biggest global technology companies that harness big data analytics in the field of digital performance advertising.

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