One of the original Google Labs projects, Google Sets, was discontinued and later integrated as a feature in Google Spreadsheets. TechCrunch recently reported the re-discovery and found it to be useful as a way to list types of beer. Hacker News points to its potential use as a market research tool.

Google Sets are essentially automatically generated lists of related keywords pulled from Google’s massive search index. They allow us a look into how keywords are related as seen through the eyes of the collective Internet. That means these are top-tier searches that are likely popular and highly desirable keywords and keyword phrases.

BuzzFeed clarified that Google Sets is no longer using real-time data and quotes a Google Spokesperson as saying “It is a snapshot of words and concepts that are connected to each other on the web.”