A different, non-polictical, Paul Ryan, owner of PaulRyan.com, may not have had any intention to sell his eleven year old domain name, but with recent news he is currently working on getting the domain appraised. Considering these new developments, the name will surely be much more valuable than it was just a few weeks ago, especially considering that he has already been approached with interest for the domain. Only time will tell if the un-expecting owner of PaulRyan.com will cash out on this political deal.

Other names like Romney-Ryan.com and RomneyAndRyan.com are also potential domain sales for the owners. Purchased just months earlier and three days before the announcement, both owners have incredible insight and may be fortunate enough to reap great benefits.

Whether you are an experienced domainer or just happened to own the right domain at the right time, there’s two major points to take away from this domain news.

First: When having a domain appraised the obvious criteria will be considered, such as length, age, search potential, popularity, and so on. One important factor, however, is also media and current relevant domain news. If the owner of PaulRyan.com wanted to sell a year ago, it would not have had the same value as it will have today. Considering the increased search potential due to the media coverage and the other domain sales that will come from the Romney-Ryan announcement, knowing when the right time is to sell can drastically change the value of your domain.

Second: If you are an active domain flipper, buying and selling domains, knowing what is happening in the news is crucial. Although not every insight will pay, acting on a hunch every now and again could result in a high return on the purchase.