Tech, pharma, consumer and financial companies more likely to apply.

         At least 42 of the top 100 companies in the Fortune 500 applied for one or more top level domains.

         I’ve embedded the spreadsheet showing the companies below. This is actually a bit harder to sort out than I expected; some companies applied under unusual names or through subsidiaries. I’m sure there are some missing because of this, so please let me know if any of the data below is incorrect.

        Some interesting observations:

* Technology, pharmaceutical, consumer, and financial companies were more likely to apply than oil and manufacturing.

* Neither of the two phone giants applied. I expected AT&T to apply for .att on a defensive basis, and I expected Verizon to apply for .verizon because it complains about cybersquatting all the time.

* Home Depot applied for two top level domains, Lowe’s didn’t apply.

* No TLD cola wars and neither Pepsi nor Coca-Cola apply

* HP, which complained to ICANN that it couldn’t register .hp (too short), did not apply.