With applications finally closing for good on ICANN's troubled application process for new generic Top Level Domains, the big guns, and some smaller ones too, have come out trumpeting their achievements in submitting their applications.

     In total there were just over 1900 applications, although a small number of these will be applications for the same gTLD string, and ICANN have yet to release an exact number.

     But when the applications closed, a number of the major players were quick to trumpet their applications submitted.

     The most prominent and newsworthy was possibly Google. Commenting on the Google Blog, the former ICANN chair and now chief internet evangelist for Google said that "despite the great opportunities the web has enabled for people around the world, there is still a lingering question about the diversity of the domain space (given that the number of generic TLDs has only increased by 14 in the last 28 years)."

Google submitted a total of 50 applications for gTLDs in four categories:

• trademarks, like .GOOGLE
• gTLDs related to their core business, like .DOCS
• domains to improve user experience, such as .YOUTUBE, which Google believes can increase the ease with which YouTube channels and genres can be identified
• domains Google think have interesting and creative potential, such as .LOL.
• One of the biggies when it comes to the number of applications submitted is ARI Registry Services. ARI Registry Services signed contracts to provide back-end domain name registry services for 161 gTLDs. This breaks down to 85 generic, 70 brand and six geographic TLDs. However ARI has taken a cautious approach and stated that non-disclosure statements restrict them from revealing their full client list until the Big Reveal day on 13 June.

        "When applications opened in January, our target was to secure around 100 TLDs, so to reach 161 has far exceeded our expectations. Our goal was never to become the biggest, but we did want to be the best. I believe the results of our efforts and the caliber of our clients demonstrates that we are well on the way to becoming a force to be reckoned with," Adrian Kinderis, CEO of ARI Registry Services, said.

       "Our numbers are pleasing, but they will become even more significant when the global brands and high profile entrepreneurs we are supporting are made public in a couple of weeks."

      "Non-disclosure statements restrict me from revealing our full client list at this point in time, but what I can say is that our technology will support some of the world's largest and most recognised brands within the electronics, media, telecommunications, automotive and banking segments."

      However some of the gTLDs that ARI has gone public with include .AFL, .SYDNEY, .MELBOURNE, .BRAND, .ARAB .IINET and .STARHUB.

      However ARI are topped by Verisign who announced back in April they have applied for over 230 gTLDs. These are 14 gTLDs including 12 transliterations of .COM and .NET as well as being selected to provide back-end registry services for approximately 220 new gTLDs.

      Top Level Domain Holdings (TLDH) submitted 92 applications through their registry services business Minds + Machines on behalf of itself and its clients which includes a wide range of generic words as well as specific cities including .LONDON, .MIAMI and .BAYERN.

    "We are very pleased with the momentum of the new gTLD program," said Peter Dengate Thrush, TLDH Chairman. "We have applied for a substantial and diverse portfolio of new gTLDs and are excited about the prospects for the Group."

     TLDH submitted five gTLD geographic applications for or in association with the cities of London, Miami, and Budapest, together with the German States of Bayern and Nord-Rhein Westfalen, all with the backing of each city or region's governing body. The company is also providing back-end registry services for a further 18 applications made by clients of the company's wholly-owned subsidiary, Minds + Machines, including .RUGBY (which should please Dengate Thrush being a New Zealander and keen rugby fan) by the International Rugby Board and .BASKETBALL with FIBA, the International Basketball Federation.

     TLDH has submitted a further 68 gTLD applications on its own behalf, and one application as a joint venture in .music. In aggregate, the company's application fees amounted to $13,597,500. However this will only be a small portion of the development fees associated with getting the expected new gTLDs online. A complete list of the gTLDs TLDH has applied for on its own behalf are below.

      Another of the bigger players is Directi, a developer of innovative mass-market web products serving millions of customers worldwide. Directi have applied for 31 generic strings, which are listed below.

The gTLDs that TLDH has applied for on its own behalf are:
1. ABOGADO
2. .APP
3. .ART
4. .BABY
5. .BEAUTY
6. .BEER
7. .BLOG
8. .BOOK
9. .CASA
10. .CLOUD
11. .COOKING
12. .COUNTRY
13. .COUPON
14. .CPA
15. .CRICKET
16. .DATA
17. .DDS
18. .DEALS
19. .DESIGN
20. .DOG
21. .ECO
22. .FASHION
23. .FISHING
24. .FIT
25. .FLOWERS
26. .FREE
27. .GARDEN
28. .GAY
29. .GREEN
30. .GUIDE
31. .HORSE
32. .HOTEL
33. .HOME
34. .IMMO
35. .INC
36. .LATINO
37. .LAW
38. .LAWYER
39. .LLC
40. .LOVE
41. .LUXE
42. .PIZZA
43. .PROPERTY
44. .REALESTATE
45. .RESTAURANT
46. .REVIEW
47. .ROMA
48. .RODEO
49. .SALE
50. .SCHOOL
51. .SCIENCE
52. .SITE
53. .SOCCER
54. .SPA
55. .STORE
56. .STYLE
57. .SURF
58. .TECH
59. .VIDEO
60. .VIP
61. .VODKA
62. .WEBSITE
63. .WEDDING
64. .WORK
65. .YOGA
66. .ZULU
67. 购物 ("SHOPPING")
68. 网址 ("SITE").

The gTLDs that Directi has applied are:
1. .WEB
2. .SHOP
3. .BANK
4. .LAW
5. .MUSIC
6. .NEWS
7. .BLOG
8. .MOVIE
9. .BABY
10. .STORE
11. .DOCTOR
12. .HOTEL
13. .PLAY
14. .HOME .SITE
15. .WEBSITE
16. .CLICK
17. .ONLINE
18. .ONE
19. .PING
20. .SPACE
21. .WORLD
22. .PRESS
23. .CHAT
24. .CITY
25. .DEALS
26. .INSURANCE .LOANS
27. .APP
28. .HOST
29. .HOSTING.

Source from http://www.domainnews.com

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