Washington DC based FairWinds Partnersannounced on Friday that a custom domain name strategy designed for Verizon, the telecom and internet giant, which has been implemented since mid-2008 has now generated 31 million visitors per year on average to the various Verizon owned websites/internet properties.

An additional 321,000 confirmed online sales were reported to be generated annually as well, resulting in millions of dollars in earnings. All of this new data has been revealed based on a new analysis of Verizon’s website’s analytics.

Verizon isn’t the only billion dollar company or “big client” that FairWinds Partners has worked with in the past. Other major players that have used the various services that FairWinds partners provide include WordPress, GAP, Xerox, Walmart, LivingSocial and DirecTV just to name a few.

Sarah Deutsch, Vice President & Associate General Counsel of Verizon Communications said:

“The work we have done with FairWinds set us on the path to maintaining a lean, effective domain name portfolio, and our ongoing work continues to keep Verizon focused on domains that will have a positive impact on our bottom line. This helps our team deliver on Verizon’s mission to provide quality customer service.”

In a blog post titled “The Numbers Add Up to Success” on the official FairWinds Partners blog website at DomainNameStrategy.com, a quick recap is provided on the “three-pronged approach” which was deployed to make Verizon’s domain portfolio as lean and efficient as possible. Below you will find the highlights:

1. Cut out all the low-quality domains that were costing Verizon money but not driving visitors or otherwise contributing to its business
2. Identified and recovered key domain names that the company did not already own
3. Helped the company redirect its domain names to the relevant content that users expect to find when they type those domains into their browsers.

The post by Josh Bourne, co-founder and managing partner at FairWinds went on to say:

“…the best part of the work we did with Verizon was helping to change the company’s approach toward its domain name portfolio. Verizon regularly evaluates its portfolio to make sure that it is not carrying dead weight, and approaches the registration of new domains with a critical eye, always asking whether the domain will improve its online business. Ultimately, Verizon is able to provide its audience with safer online experiences that deliver relevant content, and increased its revenue in the process.”

The newly released case study contains some very interesting information… You can view it here.

FairWinds Partners provides various customized services, recommendations and solutions based upon their expertise in the areas of domain names, intellectual property, risk management and marketing. FairWinds domain name solutions are designed to promote and protect brands, drive revenue, reduce internet-related expenses, increase and improve the quality of online traffic and enhance online brand marketing and customer experiences.

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