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Choosing the Right Domain Name

  • Release time:2011-11-24

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    Choosing the right domain name doesn’t come as an easy task these days as the ones you like are probably taken already. The good news is, there are still lots of premium generic keyword domain names that are still available for registration of dot cn domain name extension.

    A domain name is your company’s web presence. For some, it bears the name of your company. It is the 1st entrance where people come to your website. A lengthy domain name with hyphens and numbers may give your visitors a lack of credibility towards your company. There are several factors when it comes to choosing the right domain name,

    It comes down to 3 options:
    a. Your company name as your domain
    b. SEO keywords of your services or products in the domain name,
    c. Branded Names – these are names that do not explain what your business offers such as Amazon, Twitter, Monster.

    If your company name is already registered by someone else and you prefer to register another domain name, you will find the 6 tips below useful.

    1. Brainstorm 5 Keywords
    Think of what your company does, what does it offer? Then come up with top 5 generic keywords of what service or product your company offers. If you are selling used cars at affordable rates, keyword examples would be “buy, used, cars, affordable, cheap”. Play around with these keywords until you find a suitable match. With your industry keywords in the domain name, it helps in SEO as well.

    2. Keep it Short and Memorable
    The best would be to keep it below 15 characters. You wouldn’t want a client to remember such a long domain name,only to forget the exact name ending up on someone’s site. Domain is your brand, will people remember the name you choose? Don’t forget word of mouth marketing, if it is not easy to remember your domain chances are people are not going to tell others about your company’s website.

    3. Avoid Hyphens and Numbers
    These are the kind of domain names that are hard to remember. A combination of both would gives visitors the feel of a lack of trust and credibility. How a domain name look is also important as people tend to skip over search engine results with weird and spammy domains. It would be hard to give your website url verbally as well. Avoid if you can.

    4. Never Use Copyright Names
    As obvious the tip, copyright domain names has the possibility of getting into a domain dispute and result in the domain being transferred to the hands of the copyright owner. Now you don’t want to waste your time and efforts building your brand on a copyright domain name, only to have it forfeited one day.

    5. Don’t Follow the Current Trends
    Many people like choosing web 2.0 names such as a letter z at the end, AAA companies. But we all know internet naming terms and styles changes rapidly in a matter of months. What may seem hot in style now would seem outdated over a year.

    6. Domain Brands
    Names like mortgagebroker, cartmart are not that good domain brands. If you would like something that becomes a brand and people talk about it. Names like Google, Yahoo, Zopim are some good examples that are easy to pronounce. For domain brands, it is recommended to think creatively in the line of 4-6 letters.

     

     

    About Eranet
    Todaynic.com International Limited(Eranet.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Eranet is also a leading provider of services in domain name registration and web hosting.

    Register domain names here

     

     

     

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